Last Updated: 5 February 2026
Blackwell Apparel LTD (Company Number: 16929683), registered in the United Kingdom with its registered office at 20 Earlsbury Gardens, Handsworth, Birmingham B20 3AF, United Kingdom (“we”, “our”, “us”), is committed to protecting your privacy and personal information.
This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit or make a purchase from https://www.blackwellapparel.co.uk/ (the “Website”).
This policy is provided in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Information We Collect
When you visit or place an order on our Website, we may collect:
Personal Information
- Full name
- Billing address
- Shipping address
- Email address
- Phone number
Order & Payment Information
- Products purchased
- Order history and transaction details
- Payment method details (payments are securely processed by third-party providers; we do not store full card details)
Technical Information
- IP address
- Browser type and device information
- Website usage data
- Cookies and tracking information
2. Lawful Basis for Processing
Under UK GDPR, we process your personal data on the following lawful bases:
- Performance of a contract – to process and deliver your orders
- Legal obligation – to comply with tax and accounting requirements
- Legitimate interests – fraud prevention, website security, and service improvement
- Consent – where you opt-in to receive marketing communications
3. How We Use Your Information
We use your information to:
- Process and fulfil orders
- Provide shipping updates and customer support
- Improve our Website and services
- Prevent fraud and unauthorized transactions
- Comply with legal and regulatory requirements
4. Sharing Your Information
We do not sell or rent your personal information.
Your data may be shared only with:
- Secure payment processors (e.g., Stripe, Visa, Mastercard, American Express, Apple Pay, Google Pay)
- Shipping and delivery partners
- Website hosting and IT service providers
- Legal authorities where required by law
All third-party providers are required to safeguard your data appropriately.
5. Cookies & Tracking Technologies
Our Website uses cookies and similar technologies to improve functionality, analyse traffic, and enhance user experience.
Non-essential cookies are used only where you have provided consent via our cookie banner.
You may also manage cookie preferences through your browser settings.
6. Data Retention
We retain personal information only for as long as necessary to:
- Fulfil your orders
- Comply with legal and tax obligations
- Resolve disputes
- Enforce agreements
After this period, personal data is securely deleted or anonymised.
7. Data Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, misuse, alteration, or disclosure.
All transactions are encrypted and processed through secure, PCI-compliant payment gateways.
8. Your Rights
Under UK GDPR, you have the right to:
- Request access to your personal data
- Request correction of inaccurate data
- Request deletion of your data (where legally permitted)
- Object to certain types of processing
- Withdraw consent for marketing at any time
To exercise your rights, please contact us using the details below.
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) in the United Kingdom.
Website: https://www.ico.org.uk/
9. Third-Party Links
Our Website may contain links to external websites. We are not responsible for the privacy practices or content of third-party websites.
10. Updates to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised “Last Updated” date.
11. Contact Information
Brand Name: Blackwell Apparel
Founder: FAROOQ, Manal
Established: 2025
Head Office: 20 Earlsbury Gardens, Birmingham, B20 3AF, United Kingdom
Phone: +44 7466 112323
Customer Support Email: contact@blackwellapparel.co.uk
Customer Service Hours: Mon–Fri | 9:00 AM – 6:00 PM